Idea Napkin 1

1. I believe I possess multiple qualities that will help me to run my business.  The first is that I feel I am creative and an original thinker.  This will help me come up with an idea to start a business and a plan to market said business.  I also have good follow through.  When I start something I do my best to see it through.  Finally, and possibly most importantly, I am both persuasive and well spoken.  This will help me both to sell my product and to just spread general awareness about it.

2. In the business world it is a mainstay for men to wear neck ties to work.  However most men only own so many ties.  Eventually they have to buy more or keep wearing the same ones over again.  My service would fix this problem.  My company would send five ties each week.  You wear one each day to work and then on Saturday ship them back, and on Sunday you receive a shipment of a new five ties.  I would include an option to buy if you really liked one, but that is not the main point of the service.

3. My service would be targeted towards businessmen; anyone who is required to wear a suit to work could benefit.  More specifically, I was thinking young men who have recently graduated and are working in entry level positions.  They do not have the business experience to own a wide range of formal clothes, and are not making enough money to afford to buy a lot of ties.  They would definitely benefit from a service that allows them to always have new ties without going out and buying them.

4. As I previously said, many men are required to wear ties. If you only own a few, it is difficult to make sure you always have a clean one, and it is noticeable that you are wearing the same ties all the time.  With more service you would never have to worry about cleaning your ties, or being repetitive in your style.  Additionally, I would make my service a monthly fee, which would be less than the price of buying all the new ties, making my product the more affordable option.

5.  This idea of tie rental helps to set me apart.  Additionally, most clothing rental companies you have to go in and chose what you want and place an order.  For my company, once you are subscribed you will receive your shipment every week.  You don't have to remember to place an order.  My company will be efficient in shipment, and make sure everything arrives on time all the time.

I feel that all of this goes very well together.  My traits allowed me to come up with the idea, and will help me to spread awareness and sell it to people.  I have found a market that needs to be filled, customers that would like to shop in this market and a product that fills the market and satisfies the customers needs.