Figuring Out Buyer Behavior

To find the needs in the market I interviewed three people. One was my father who has worked in advertising for around 20 years, another is my cousin who has worked in construction planning for around 5 years, and another is a friend of mine who interned in banking and will be working there next year after graduating this spring.  All three of them are businessmen, and when I asked all three of them agreed that they had less ties than they felt that they needed.  Even my dad who has worked in jobs where he needs suits for the past 20-30 years, said that they always seem to go missing, and he never has enough.  This makes the problem even more for someone like my friend that is just starting his business career.  he said that during his internship he wore a rotation of the same four ties, and now he only has one more.  He owns a few and his parents offered to buy him some business ware, but even so he will not have enough. My older cousin said that he buys cheap packs of ties from target, but he loses a lot of them, and they don't look as nice. This makes the product perfect for men of all age that consistently wear ties, and want a simpler and cheaper solution than always needing to buy more ties.  All men in business are looking for a way to find ties, but without my product they will not find on that is cheap, efficient and stylish.